St. Matthias School is the only Catholic International Baccalaureate school in the city of Chicago, serving students from pre-kindergarten through 8th grade. Their student body is international and diverse. Students hail from all faiths; Catholic, Muslim, Jewish, and many more. They are welcome under the shared goal of becoming active, caring, lifelong learners. St. Matthias needed a new brand to expand their outreach beyond the historically Catholic base of families and students.