Strategic branding and communications for organizations facing meaningful change.
We specialize in the work that requires strategic depth.
Since 2005, we’ve specialized in organizational rebrands that require both strategic thinking and stakeholder alignment. The kind where building consensus is as important as the visual system. Where brand architecture has to serve real organizational complexity.
We also partner with clients on focused work when the project deserves strategic depth. What matters isn’t the scope. What matters is whether the work serves your mission.
Our Process
While every client is unique, we use a process that is consistent to ensure the best results for every engagement. This ensures we are on track at every phase of the project, and communicating to the client accordingly.
Research
We map the stakeholder landscape, identify competing perceptions, and uncover the organizational dynamics that will shape your brand.
Strategy
How do audiences see you? What’s unique and ownable? We build consensus around the strategic direction that becomes your central brand concept.
Brand Design
The building blocks for your brand: logo, colors, typography, and photography styles that work across your organizational complexity.
Messaging
Positioning. Naming. Messaging. We develop the verbal identity that brings internal and external audiences through your story.
Brand Expression
Once the brand architecture is established, we bring it to life: website, signage, print collateral, and the systems that ensure consistency.
Implementation
We help you manage the rollout, including organizational change, stakeholder communication, announcements, and metrics for success.
