In our approach to the AFC website, we knew it was critical to builtd upon the success and recognition of the Change the Story campaign we previously created. In doing so we could capitalize on already existing brand equity while completely rebuilding the digital platform.
We developed a custom site interface that translates elegantly to all devices and platforms and is easily updateable by the client.
Data and statistics tell only a portion of the AFC story. It was critical to give a face and a name to those on the front lines in the fight against HIV/AIDS. Interviews, testimonials, and custom portrait photography personalize the site experience, making for a more compelling emotional story.