IDEAS AND INSIGHTS
Thoughts on branding, creativity, and the cultural landscape.
Just Breathe, Part Three
It’s easy to step and repeat the same solution. Hey, it’s proven, it’s worked before, why not do it again?
Just Breathe, Part Two
Most diving accidents start small and become larger problems when someone panics.
Just Breathe, Part One
Substance turned 15 this year. Over the course of these years I’ve learned a great deal about creativity, clients, and the nature of collaboration. As a certified rescue SCUBA [...]
Design Ideas: How Much Is Enough?
One of the questions designers face when putting together a proposal for a new client is addressing the obvious…
Taking the Next Big Step
They sit stuffed within a ruffled stack of documents beside my desk, although the haphazard nature of their filing…
When the Saint Comes Marching In
The call from the prospective client came late last night. This was not unusual. What was different this time was…
Falling In Love Again
Designers are frequently asked to answer the question “What is graphic design?”
Designing Relationships, Part Two
Think dating is tough? Professional relationships can be just as daunting. Continuing our list of the perils and…
Designing Relationships, Part One
You’ve no doubt heard it time and again: Managing your business is not unlike managing any other relationship.