Lighting a fire to help teens experiencing homelessness
After 43 years, Teen Living Programs (TLP) recognized they needed a new name and brand that more accurately reflected the organization’s work today. The nonprofit serves youth experiencing homelessness and unstable housing situations. While TLP started as a place where youth could find temporary housing, over the decades, they had evolved into much more. They had become a nationally recognized leader in the space and a place for youth to reimagine their futures.
![Ignite logo Ignite logo](https://isubstance.com/wp-content/uploads/2021/05/ignite-logo.png)
Brand Vision
Substance developed the name Ignite to address the spark that provides the catalyst towards futures with promise. It tees up various words that capture a sense of possibility about the future.
Ignite hope.
Ignite advocacy
Ignite community.
We built a comprehensive branding system for them, including new name, message segmentation, and print collateral. The tagline “futures with promise” shapes the vision for the youth they serve; positive, making them aware that they matter.
Video courtesy of Storyview
![Ignite banner on bus Ignite banner on bus](https://isubstance.com/wp-content/uploads/2021/05/Ignite-bus.jpg)
![Ignite signage Ignite signage](https://isubstance.com/wp-content/uploads/2021/05/Ignite-signage.jpg)