Substance repositioned Thresholds as a vital adjunct to healthcare for people with mental illness.
We wanted to move Thresholds beyond a typical human services brand, and perceptually closer to the healthcare space.
The brandmark emphasizing the H suggests a ladder to the next level, while the print collateral and website leverages member testimonials. The letter also tees up the “Home,. Health. Hope.” tagline we developed.
Finally, the website emphasizes their vast array of programs and services and puts that information front and center for users.