Great Books Foundation is primarily an educator, a convener of discourse. While books are one aspect of their materials, we didn’t want to limit the visual to an increasingly outdated media. The new logo reinterprets a stack of books as a series of steps. This less literal rendering suggests a path toward learning and education, taking the client out of the library and into the 21st century.
We applied the brand to an entire suite of materials including their print catalog, website, and sub-brand architecture.