Changing how companies connect with people

Branding   Campaign   Website   

Elateus is at the forefront of recruiting and corporate team development and technology. Using a science based cutting edge behavioral assessment tool, elateus helps companies hire for the right behavior as opposed to the right training or skills. Similar to a Myers-Briggs test but far more robust, elateus’ technology leverages the power of people to help companies meet their goals.

Substance developed a brand, website, and video campaign to provide clarity and appeal to the C suite executives who are responsible for hiring personnel decisions.

Brand Vision

Substance developed the theme of “What matters is what’s inside”. The concept is that instead of hiring people based on utilitarians skills that can otherwise be taught, employers should hire based on strengths-based behaviors, which transcend tasks and roles.

The logo is a rendering of brain neurons meant to show connectivity and also feel friendly and engaging. The website uses animations that illustrate behaviors that are a direct answer to questions employers might pose about why they should hire a prospect. The images represent the diversity of hires and indicative of the unexpected insights clients can expect from working with elateus.

The design concepts and professionalism from Substance truly set them apart. Throughout the process they were true professionals, catering to  our needs, incorporating feedback, meeting deadlines, and communicating proactively. We are very happy with the site and have received great feedback from our clients. We are proud to show it off and have undertaken subsequent work with Substance, taking the web design through our other communications.

Simon Brocklehurst, Partner