Escorted Transportation Service Northwest was a volunteer-based organization that provides transportation for older adults for medical and dental visits. Clients can sign up and a volunteer with pick them up and take them to their appointment.
The challenge with the current name was that it didn’t address the service, nor did it capture any of the emotional aspects of the brand. It’s not just about transportation. It’s providing caring, companionship, conversation, and a sense that seniors are not alone.