Google Cloud Community

From Sea to Sea

Branding   Campaign   Naming   Website   

C2C is an independent organization that brings users from every branch of the Google Cloud ecosystem together. This community exists to help members learn, connect, and harness the collective power of their membership to create a better business future for all.

Substance developed a name, comprehensive brand, website and campaign to connect the developer community to business users, executives, and other partners.

Brand Vision

The mission of the Google Cloud Community is to connect users across the globe. Substance developed the name C2C as a shorthand for the “Community to Cloud” statement. The “sea to sea” interpretation also speaks to the global reach of the entire Google Cloud community.

The logo is meant to be incredibly versatile so the colors and patterns within the characters can be customized for maximum brand flexibility. Photos are used to indicate event geography and colors are swapped in for holidays and special occasions.