Endurance Environmental Solutions

Branding   Naming   Website   

KRD Trucking was a logistics supplier that handles municipal waste hauling from transfer stations to landfills. A $100 million company, their clients span the country. The challenge was the brand had little recognition and the trucking descriptor is just one aspect of what they do. Environmental sustainability is as much a part of their brand as transportation. We needed to move them from a tactical brand to a more strategic, evocative one.

Endurance Environmental Solutions logo

Brand Vision

The story of Endurance is one of tenacity and growth. Having overcome operational challenges and coming out stronger than ever, they wanted a name and logo that reflected this. Substance came up with the name Endurance Environmental Solutions. Endurance is strength, perseverance, and a commitment to service and excellence. The logo shows a phoenix, the mythical bird rising from its own ashes to be borne anew.

Having never worked with a branding agency before, I didn’t know what to expect. Substance made it easy, creating a powerful name and brand that stands out amongst our competition. They listened to our feedback and delivered above and beyond at every opportunity.

Jim Cowhey, Chief Executive Director, Endurance