Substance created a logo that visually positioned Atlantic Carbon Group as a premium, upper market provider of anthracite. The symbol is an overhead rendering of a diamond. A diamond is literally the highest state of carbon, made from the compression of carbon over centuries. This visually signifies the premium product they offer, and ties directly into the tagline we developed, “A higher standard of anthracite.”
The website expands upon this brand language and story, supporting their message of environmental responsibility with specific metrics and visuals.