Thresholds

Home. Health. Hope.

Thresholds is the oldest and largest provider of recovery services for persons with mental illnesses in Illinois. They provide housing, social services and case management, helping people reclaim their lives.

Substance repositioned Thresholds as a vital adjunct to healthcare for people with mental illness. The brandmark suggests a step to the next level, while the print collateral and website leverages member testimonials. The combined head/heart message draws readers in through personal narrative and uses statistics to address the effectiveness of Threholds’ activities.