Self Promotion

We are our toughest client

Every year, time permitting, Substance produces a promotional piece to send to clients, vendors and various partners in crime. It’s an opportunity for us to stretch our creative muscles a bit and explore different ways of engaging our audience.
From a book of New Year’s resolutions, to printing on a CTA subway map, our goal is to give people a pleasant surprise when they open their mailbox, and hopefully put a smile on their face.

Moving Announcement

To announce our move to the Sears Tower, we silk screened a "moving" message directly on subway maps obtained from the CTA (Chicago Transit Authority).

Self Promotion :: Moving Announcement

Be Open to Peace

This card was printed in red and green and mailed in a cellophane envelope. When opened the image of the snowflake is revealed to be a peace sign.

Self Promotion :: Be Open to Peace

Resolutions Booklet

New Years resolutions are no fun. This was our attempt to change that.

Self Promotion :: Resolutions Booklet

Self Promotion :: Resolutions Booklet

Self Promotion :: Resolutions Booklet

Self Promotion :: Resolutions Booklet