Personal PAC

Pro-choice. No exceptions.

Abortion is a medical issue, not a moral one. That’s why Personal PAC focuses solely on electing pro-choice candidates to state and local office. Personal PAC places the health of women above politics. Personal PAC fights to preserve reproductive rights in Illinois. These rights are continually under attack, being eroded by elected officials who would seek to deny access to reproductive choice and instead seek to criminalize it.
Substance developed a visual identity and message platform targeted to engage a younger audience. Millennials are not as aware of the struggles that have taken place to secure reproductive choice for women and the new identity was created with them in mind. The word bubble in the symbol represents the pro-choice voice. The website was developed with custom functionality to engage with political representatives at every level.