Parkways Foundation

Can your park do this?

Parkways invests in Chicago parks to benefit communities. Their impact can be seen in the renovation of Moore Park, the countless Movies in the Park, and their Send A Kid to Camp program.

Substance developed an organization-wide rebranding and repositioning. We came up with "The Power of the Parks" as a theme, speaking to the impact that the parks have on families, kids and communities. This theme was applied to annual report, website, direct mail and event collateral.