What's in a name
CNT Energy is a leader in urban sustainability —more effective use of existing resources and community assets to improve the health of natural systems and the wealth of people, today and in the future. They needed a name and identity that spoke more overtly to a diverse set of stakeholders, based on the positioning “Smarter energy use for all.”
Substance developed and vetted a massive list of names that spoke to this need. We came up with “Elevate Energy”, a name that addressed their goal of raising consciousness about energy use. The brandmark represents two elements coming together to advance higher, an apt metaphor for their goal.