The American Society for Healthcare Risk Management (ASHRM) serves all professionals involved in mitigating patient risk. Since this constituency includes doctors, lawyers as well as insurance representatives, our challenge was to create a brand mark that speaks to all members.

We rebranded ASHRM based around the message of “safe and trusted healthcare”, a goal that was applicable to all their members, regardless of profession. The brandmark implies a cross, associated with healthcare, while simultaneously suggesting an upward path. The visual identity was applied to all event and learning materials, as well as website and print collateral.