AIDS Run/Walk Chicago
I live. I give. I move.
Substance partnered with AIDS Foundation of Chicago to brand the AIDS Run & Walk Chicago. We developed the theme "I live. I give. I move." This conveys the three step process of awareness, action and participation. The spectrum visually references the LGBT rainbow flag and provides impact to the campaign, as well as contrast to the black and white photography.
The campaign was applied to train and bus signage, posters, brochures and promotional items throughout Chicago.