Thanks to AHA

We're still getting caught up on blog posts and updating the portfolio after an incredibly busy and productive summer. Client work always takes priority over shameless self promotion and social media, but we're trying to do better at balancing the two.

I would like to give a special shout out to everyone at the American Hospital Association. We started refining their visual identity in July and are continuing to evolve the visual identity for a number of their programs and publications. They are a really wonderful group of people, everyone in their organization is a joy to work with.

I was particularly pleased with the publication design below for the publication entitled “The Sky Is Falling”. I generally avoid the literal interpretation, but when you have a chance to visually reference Gerhard Richter, it's hard to pass that up.