A walk in the park

It's been a busy summer at Substance, which is made evident by the fact that this blog has been largely silent of late.

There has been a lot of activity, both in our continuing efforts with not-for-profits, as well as our ongoing commitment to the Robert H. Lurie Comprehensive Cancer Center.

We (not-so) recently began a branding and repositioning campaign with Parkways Foundation. Parkways invests in Chicago parks to benefit communities. Their impact can be seen in the renovation of Moore Park, the countless Movies in the Park, and their Send A Kid to Camp program.

Substance designed their annual report, developed high level messaging and repositioning, and are in the process of extending this to all marketing collateral, including events programming. This will be capped off by the launching of their new web site to take place in the fall.

We're looking forward to continuing this partnership through 2012. Stay tuned for more updates and samples to come.