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| RECENT NEWS |
| Substance partnered with AIDS Foundation of Chicago to brand the AIDS Run & Walk Chicago. We developed the theme "I live. I give. I move." This conveys the process of awareness, action and participation. The spectrum visually references the rainbow flag and gives impact to the campaign, as well as contrast to the black and white photography. |
| View the Project |
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When a statement has depth and purpose behind
it,
we define it as having substance. |
We use
the same word to describe a person of good
character and integrity. Shouldn’t your brand possess
these same qualities? |
Substance
is strategic visual communication.
We partner with clients to design print and digital
messaging that inspires thought and promotes action. |
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